Quick question: Popup marketing – works or is it just anoying?
I was surfing a couple of sites yesterday looking for some ebooks when i come across one site (i won’t give the link, it’s not relevant) that was playing hard to close with me.
I mean, i pressed the close tab button and a pop-up bounced telling me of an unbelievable offer i should not miss and a blond robot named Allina will explain me more about it. Here’s the pop up:
Nice, but I’m not interested. I press OK, but the chat with Alina is still present. Damn, i want to close this one too. But they still want to keep me on board, and ask me:
Of course i want to quit, damn it, why else would i have pressed the close button in the first place?
Anyway, the question. Does this kind of aggressive marketing works, it makes people reconsider and buy more products, or is it just annoying and worthless?
Looking for you answers.
Tags: affiliate marketing, aggressive marketing, Internet marketing
I have heard some say that it does work. But I have also heard some say it doesn’t. My question is does it work for some and not the others? I know everyone is different and different techniques work for different people. So is the VSA script the same? Works for some and not the others?
Out of all pop ups and scripts, I find VSA the most annoying. That one annoys me because for some reason that script/pop up always is hard for me to close.
I believe works only for green horns
As in users without online experience who think everything they see it’s true and are not used to online scams.
On the other hand, savvy users can’t be fooled by this trick unless the message delivered is really really unique, well targeted and informative
Mike… “savvy users can’t be fooled by this trick”
interested to know what “trick” you are talking about? If you are pretending that it is a real person chatting to the visitor, then yes that would be a trick… however, the best results can be obtained if you inform the visitor that it is a virtual chat.
To answer the question… I know for a fact that it works very well as I have tested it! However, I think it also depends upon what sort of site you are using it on.
For example, in one of my niches I am getting all of my traffic from advertising on another site, and directing this to a squeezepage.
So a visitor usually either A) signs up. or B) goes away
So the only thing the chat can do here is help get more optins. Some people go away from the page because they have some objections that may not have been dealt with. You can do this in the chat.
That’s my views
well, some pop ups are nuisance, I agree. But viewing from the marketing side of it, these methods are strategies of online businesses. A little ad posting over a web page is not enough for an offer to get noticed, so pop ups might work. Well everything has its advantage and disadvantage. Mike, I tell you that every thing on the web makes money, and we are different people. Well it looks annoying to you but for others it may not. Actually it sell-pop ups do sell.
pop-up marketing works and i have tested it. although some of this can be click unintentionally and targets to a wrong destination.
it is easier to click the “close” button than send an email to complain. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates.
@joe: what i meant is that savvy users, once they decided they are not interested by that offer, are hard to change their minds when seeing a popup such as this one. In fact, such pop-ups i believe only irritate them.
I totally agree with this one :”So a visitor usually either A) signs up. or B) goes away” Putting it that way, using popups or any other ways that could keep on-board even a small percent of the visitors that we’re on their way to leave the site seems a very good idea…
@shem: i guess I’m one of those people who use ad blockers and like to surf on clean ad-free sites
That’s why i don’t like them …
@everyone: So from your experiences, it seems pop-up marketing does work. Interesting. Perhaps i should step over my principles and try it myself…
I dontlike popups because it create nuisance because when we are doing a work suddenly the popup advertising is coming and it creates disrurbance in the work.
Excellent Post
Stumbled your post .. cheers!
It has both a benefit and detriment.
It’s gotten to the point that so many marketers use them, customers are purposely navigating away from the sales pages just to see if there is a discount.
This may result in a greater conversion, as a benefit from the discount.
On the other hand, when the “countdown timer†scarcity tactics make me buy quickly, so I pay full price… after which I go back to read the sales page more at ease, I’d be more than a little upset to find I could have saved a few quid if I had just taken my time and left.
People who know how to use the internet will not be sidetracked by these annoying pop ups and pop unders.