Internet Marketing Online - Blog about SEO, PPC and Internet Marketing

Kindle Reader 2 – a smarter eBook reader from Amazon

Amazon's Kindle reader 2

Amazon came up with a success story when they launched their first eBook reader, the Kindle. It was sold in many many copies all over the world and also helped selling more books than before.

It was a great gadget, although i personally liked the Sony Reader more back in 2007 as you might have read in the post about the Kindle reader vs the  Sony Reader .

In the mean time, things evolved in the ebook readers world. And Amazon launched the new version of their device, the Kindle Reader 2. A new and improved one that tries to solve most of the complaints owners of the first Kindle had and one that should comfort most ebook readers users in the near future.

In the next lines we’ll explain why we believe the things said above. Continue reading →

Twitter applications you must use

The online interface on twitter.com is pretty OK, but the existing third party applications transformed Twitter in the success story it is today. Mainly, because they make your twitting experience better and easier. In this article, I’m going to tell you a couple of words about what Twitter applications, tools an ad-dons I use on a daily bases and why.

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Twitter? What is that thing called Twitter?

I made my twitter account in 2007, but i only started tweeting actively for a month or so. Why? Cause at that time i didn’t consider Twitter worth my time. But i was wrong and that’s why i’m going to write a couple of posts about Twitter and what i found during this last month of using it.

First,what is Twitter? The answer is simple: a microblogging platform where you can write 140 characters long posts. Not longer. So, whenever you have something to say and it’s not worth blogging about, you can tweet it. Something that bothers you, something interesting you just found out about, something weird… whatever comes through your mind and is worth sharing can be tweeted.

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SEO vs PPC. The pros and cons

SEM, aka Search Engine Marketing, is the "knowledge" of bringing targeted visitors to a certain site. And, as perhaps many of you know, SEM is composed by two somehow distinct parts: SEO and PPC. In this little article that was inspired by this great article here (Careful, it’s in Romanian), I’m going to put in balance the pros and the cons of each of these methods.

Let’s start with SEO. First, the definition.

SEO (Search Engine Optimization) is " the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. (source)"

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How to protect your content from scrapers

I noticed quite a lot of my sites have been heavily scrapped latelly by lots and lots of automated bots… That’s why i decided to investigate and find out how could i stop them.

After doing a little bit of research and reading a couple of good materials (like this one and this one), i decided i should use the following two plugins:

• Simple Feed Copyright WordPress Plugin – a very simple plugin that adds a link signature at the end of your feed. Thus, even though bots still scrap your content, you’ll get a Link in the scrapped post.
• Owen Winkler’s AntiLeech WordPress Plugin – this one is a little more advanced… It does not prevent bots from scrapping content, but it produces fake content especially for them, with links towards the original site. You can add "flagged sites" by IP and lots of other functions. Not sure exactly how it works, but i’m testing it right now. 

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Quote: “I think we should strengthen the strong”

I came across a great article today, on wsp . It shows the potential problems the now overgrowing IT industry might have in US in just a decade or so.

As you know, some of the biggest IT companies of the world come from US (Apple, HP, Dell, IBM, Microsoft, etc). The current crisis have quite a small impact on this industry, while others lay in ruins. But there are people capable of seeing the dirt behind the fancy fence (and house).

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Search ads – 50% of the online ads spending

This might have seemed an utopia a couple of years ago, but Search ads now have over 50% of the total online ads spending. This affirmation is available for the US (as the latest Morgan Stanley report says), and maybe for UK (not sure though) and a couple of other big online markets.

As you can see in the picture bellow, things were a little different 5 years ago. Search Advertising had just 15% market share, while Banner ads were the big thing, with 47%. In just 3 years, from 2002 to 2005, things changed drastically. Let’s see why.

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Once you go no-follow… you’re doomed

I know lots of people talk on and on about spreading link love in the blogosphere and removing no-follow from your comments so you can appreciate your readers and reward them with a good quality link.

This sounds very nice, but… In the early days of this blog i used a do-follow plugin in order to attract more comments. After a couple of months, manual spam comments reached such a level that i came back to the all so good "nofollow". But… the damage was already done.

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What’s hot on the Internet right now?

As i said yesterday in the Morgan Stanley post , there are a couples of things i found interesting in this report and i decided to share them and blog a little bit around the subjects. And today I’m going to present a graph that presents what’s hot on the Internet right now, what are the web applications and domains that saw the highest raises last year.

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Economy and Internet trends for 2008-2013

I came across the latest study from Morgan Stanley regarding the economy and Internet trends for the near future. It contains lots of interesting analysis, graphs and predictions for the next period of time and comparisons with the near past. It has 131 slides, but if you have an hour or two and if you’re interested in this domain, you should definitely take a look at it. The slide-show can be seen bellow (after the break).

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