LG knows how to promote their products
Yesterday i was invited to an event made by LG in my home country. Besides being surprised of this, since the blog is English written and doesn’t really target Romanians, i must say i was eager to see the new LG screen they were launching in Romania, the LH5000 .
And… i really liked this display. It has lots of new functions and good screen quality. I won’t get into too many details, but, there are a couple of things i would like to mention (things ordinary Tvs lack):
- the screen has integrated MPEG-4 and DivX decoders, so you can play movies directly from an external hard drive and you can receive HD TV signal with just a DVB-T antenna (no additional decoders needed) .
- Tru-Motion 200 Hz refresh rate – and that’s something considering the regular LCDs use 60Hz or 120 Hz .
- Very good viewing angles, good contrast (they only mention the dynamic one, but i won’t fall for that trick
), etc . - And for more details, read this article from Trusted Reviews .
Anyway, they had a demo movie with Formula 1 scenes running at the show and i must say i never saw anything like that before. The images were… just incredible, they even made me think there were special effects added in there to make them so sharp. That’s why I would have enjoyed to see a standard HD TV program and a Blu-ray movie running on this screen too, this way i could really have made a proper idea about image quality. Anyway, it still rocks, from what I’ve seen.
Now, back to the subject of this post. LG tried an interesting approach in order to promote this new product. They chose 4 bloggers with different backgrounds (a professional blogger, an ex journalist, a media man and a well known radio voice) and they let them each organize competitions on their blogs, competitions that would have such a TV as a price. And competitions that would connect this new products with people from as many domains as possible.
Also, they promised the blogger who would make the best contest on his blog a similar LG LH5000 just for himself, to make sure these 4 guys would really give their best to promote the LG idea. Brilliant, simply brilliant, and i believe that’s the first time a company made such an approach in Romania. And i do believe they will get lots of exposure with a limited investment. After all, 5 LH5000s are just around 5000-8000 euros. And that’s peanuts for a company as big as LG.
That’s about it. I really liked the new product from LG, but showing more types of content at the presentation should have been a must. Also, i would have enjoyed a better technical presentation, their IT guy made it on the fly in just a couple of minutes (and he didn’t sound too convincing – that being compared to a German sales person presenting something similar last year for a competing company ). But i guess that’s just me, the others didn’t seem to interested by technicalities…
Tags: TVs
there was this event LG organized for the launch of their new product in our town were they set up a complete mini theater,so that people could compare this with there home theater system
Yea, that’s what i would have expected from them too and that’s what i saw others did in the past… Not the case here, but as i said, i think i was only one of the few buggered by this aspect
LG used to be Goldstar. I bought a TV with that Goldstar and it lasted for 12 years with only one problem sent for repair on the 9th–the infrared receiver from the remote control. The picture tube just gave out after the 12th year but when I bought it.
I have an LG television in my room and absolutely love it. By far the best TV I’ve had.
LG has done a nice job of branding themselves. Interesting how they got 4 bloggers involved.
When I think about LG I think about the best phones on the market. I know that apple has a giant in the iPhone, but for those who can’t afford one, you have no better alternative than LG. They are great phones with reliable coverage, and virtually unlimited features. If you are looking for a new cell phone I recommend buying LG.
I have a LG TV in my room too, best quality I have come across.
I agree, LG TV is the best, my friend has one
In my country, LG Promotion is more aggresive and great than the others brand.
Ya it’s a big company & knows how to promote their products. And i do believe they will get lots of exposure with a limited investment.