Increase Ad Revenue and eCPM with AdsDaq

The ultimate goal of all your online marketing efforts is monetization. All the traffic in the world won’t do you much good if it doesn’t convert to paid clicks or CPM ad impressions.

I’m sure you’ve tried a bunch of advertising networks to find the best suited for your site. No matter what you’re using now, you can use AdsDaq alongside your current ads to increase your eCPM – without any real risk of losing advertising revenue.

An Open Market for Advertising 

AdsDaq’s big selling point is that it is the Nasdaq for online advertising. It creates an open market so that you can sell your advertising space to advertisers at the highest possible price.

When you sign up for AdsDaq, you select what type of ad you want to show. Then, you set the CPM price you want $1, $2, $5, whatever.

Meanwhile, advertisers have created their own campaigns and designated what they are willing to pay for a certain calibre of advertising. If an advertiser is willing to pay $2 CPM for your 160×600 skyscraper… you’ll automatically display that skyscraper and get paid for the impression.

What If the Ads Aren’t Filled?

This is one of the biggest concerns with CPM marketing. An ad network can "guarantee" high CPM rates, but you might end up with a 10% fill rate. The other 90% of the time, you’re displaying ads that aren’t gaining you cash.

AdsDaq fixes that problem by allowing you to designate a backup ad. If an impression comes down the pike and AdsDaq doesn’t have an ad to serve up, it serves the backup ad. This could be any other advertising network you use – AdSense, AdBrite, TribalFusion, ValueClick, etc.

Set a High Price – It’s Win Win

This is how AdsDaq becomes win-win for you.

Let’s say one of your ad blocks is averaging $1.00 eCPM. Naturally, you want to see that go up. You can set a price of $1.50 on AdsDaq and try to sell that advertising space at a premium.

If no one wants to buy your ad block for $1.50, you automatically show the old ad – which is already getting you $1.00.

Even if you have a well-performing ad, you can list it at a premium price on AdsDaq. You might not get a great fill rate if you ask for a lot of money – but if 1% of the time you’re getting an extra 15%… that’s more than you had before.

Drawbacks

The idea is great and the system works well. I created a skyscraper ad with AdsDaq, and I’ve had it consistently filled 30-50% of the time. It’s definitely boosting the earnings I would have with my other advertiser alone.

There are, however, two drawbacks.

The first is that AdsDaq doesn’t serve non-US impressions. If a large portion of your traffic comes from outside the US, you won’t get a great fill rate with AdsDaq. Of course, that doesn’t stop you from profiting off the US visitors.

Second, you can’t set up a 468×60 banner ad. They offer some standard ad formats – skyscrapers, leaderboard, and a 300×250 block. My current theme integrates a 468 width banner, though, and I would have liked to have listed that at AdsDaq.

Aside from that, the service is great. Whether your current ads are performing well or not, AdsDaq can help you push the envelope and increase your revenue. Just set a premium price, and enjoy some extra cash.

This is a guest post from Walkere of Earn Web Cash. If you likes it, go agead and visit his site, you will find some other itneresting articles there.

Tags: eCPM, monetization, money