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Main category of this blog, Search Engine Optimization is a must know for every Internet Entrepreneur. Learn how to manoeuvre search engines’ algorithms, how to obtain great SERPs positions, how to outbeat your online contestants and much more. All the articles here will help you in your quest to become a SEO guru.
I had to think of a couple of advices if would give someone who’s planning on following a career in Internet marketing, and especially the part involving search engines. All these are a part of my previous experience with engines, are not rules by any mean, just my thoughts about the subject.
Whenever a new site is launched, Google tries to figure out what this new site is all about. He scans the content and the internal linkage but he can’t determine the site’s theme and topic from that alone. On the other hand, Google knows the authorities in each domain, so he will ask them for a helping hand. How? Through inbound links, links pointing from other sites towards yours. So, before a reasonable amount of quality links from authority pages is not attracted, the site will be sandboxed.
What does sandbox mean?
You can consider Google’s sandbox as an extended probation period for your site. A period given to you to prove you’re worthy. Basically, the sandbox is a penalty or devaluation in the Google SERPs of new sites. Most of the time this devaluation will effect only the competitive keywords targeted, as other long tails searches would do just fine and receive high SERPs positions.
I believe thousands of people get scammed every year by so called SEO Experts. Why? Well, because they can’t distinguish lies from the steel cold truth. Because they are too credulous and there are lots of guys waiting to take advantage from it. And of course, because they want great results with as little expense as possible.
So, how can you distinguish the good SEO companies from the fake ones? Well, first of all, learn not to believe in any of the following stories, that the guys from Hobo-Web put together a couple of days ago. I’ll show you only some of the "best" replicas:
I frankly hate January. It’s not because of the new year, but because is one of the months with the harshest effect on my wallet. Why? Well… taxes, imposits, hostings, domain registrations, etc, all have to be paid now. And, if you happen to be involved in the SEO business, perhaps you should have some additional $3000 just for this little thing.
How come? Well, you’ll see. These $3000 dollars are going to be spent just for the basic program licenses and memberships every SEO developer must have. Now let’s see how are these money going to be spent.
This is a program good at one thing and only one: check rankings and return results. No page critics, no forums or blog links, only ranking. Has lots of complex functions but strikes the user with it’s simplicity, being one of the best SEO applications a beginner can use.
Like other programs, this one has a huge list of engines in which to search data, but unlike other programs, this one has a filter. If you want to check your Google rank simply type Google in the filters box. If you want to see the UK engines, type UK. And so on. Your projects’ progress in time and various graphs and statistics can be saved and looked upon with just a couple of clicks.
Of course there are lots of factors influencing your articles placement in SERPs, but some of them seem to be more important than others. On page SEO has to be taken into consideration, but the OFF page factor should come first. And when we’re talking about OFF page optimization, we’re talking of course about links.
So here’s what you should know about links if you plan to rank number 1 in SERPs for decent searches
You’ve earned from my previous articles from the search engine optimization tips series a couple of Seo beginner rules and then how to plan and implement a proper link structure for your site. Now it’s time for a new episode, about indexing and controlling PR juice flow trough your site.
There are lots of pages on a site that should not get into SERPs. Why? For many reasons: duplicate content, uninteresting content, very low chances of ranking well etc. So, what should you do with all these pages? Prevent crawling bots to get to them. By using robots.txt or the noindex meta tag.
This is a short (actually not so short) checklist of ON page SEO factors i look at when someone asks me to analyze a site. There are others too, more complicated ones. I’ve just decided to share with you the basics… And a little bit more. So, enjoy.
The ON page SEO Checklist