A smart solution for lowering bounce rates

It’s a well known fact that whenever you change a site from the ground, bounce rate will reach sky-high limits. Especially if you have lots of returning visitors who are used to find things in a certain position on the site. So, a solution is required in order to smooth the transition between the old site and the new one.

And there is one, but I didn’t find it used on too many sites: make a video that should be placed on key pages of your site and should explain how you changed stuff and why, and also how users can find the things they’re looking for.

This video should be embedded on your site in visible position and should be eye catching, so users will click it. For example, if you have an IT site, use a cute girl or something (geek girls are always catchy. look at Veronica Belmont or Marina Orlova ). If you’re a fashion site with lots of feminine visitors, use a well dressed boy or something. You’ll find a suitable solution.

This way your visitors will understand better how you changed things around. Cause, even if you think the changes made are logical, your visitors might not (that’s a lessons well learned in the last years, from practice…).

This approach can also be used when you launch a new site with lots of elements and features too, or when you have an application that does complex things (like a highly customizable comparing system).

Unfortunately, i could not find any English sites using this kind of videos, but I’ll give you this one as an example: CinemaRX.ro (it’s in Romanian). The video is not so well placed (on the left side, just bellow the cut) but it does its job. There’s also this french site using similar approach, but better implemented..

So, what do you think? Will this thing be useful for visitors or not? Please comment. And if you know any other sites using such videos, please share.

Tags: bounce rate